Story Board ideas.

We had a few storyboard ideas which we thought of.

I took things that were black and yellow to match the colours of the Logo.

This idea was of a frog jumping along, and on its back there would be the logo which will be zoomed in on.
This idea was of the same principle of the frog but using a snake and a tortoise which would be covered in the logo.
I also thought of a butterfly or a Bird flying in with the logo on the wings. We didn't tend to use these ideas as we thought that the logo would be stretched and wouldn't be able to use it.

This idea was a scramble of the logo where all the pieces would bounce around the screen and then come together in the correct order.
This idea was of balloons all rising up into the shape of rave live. Shaped like the R or L and light bulbs to go along with innovation. The balloons would all pop and reveal the logo.
This idea came from the idea of the game snake where the snake would move round and make the logo.
This is Tetris, the logo made up of blocks moved into place on a black background. We didnt use this due to they needed on a white background.
Splats were of paint that would fall up the screen and make the logo revealing it at the end. We didnt know how we would be able to create this in maya.

Black and Yellow.

I have been thinking of things to maybe use in the ident that are black and yellow

Idents

The Idents we have to do are for Rave Live Channel Two, Which is yellow and Black.

The Channel idents need to be between 10 and 15 seconds.

All Idents need to have athe capability to loop..

Use of 3D Logo.

The logo can be taken apart in tesselated shapes.

The logo must always be put back together at the end of the ident.

The logo must not be distorted.

The logo with type must never be put in 3D or used in idents,

The Dimensions for the 3D logo in Maya: The depth of the logo is the width of the tessellated shape.(the bevel frame should not warp the RL frame of the logo. -Bevel should be 4)

The colour of the logo must be matched by eye.

Logo must return to its origional shapes.

As blakc does not form in its true form in 3D the colour is to be matched by eye by altering the material properties.

Idents

We had three choices for this project.

1. Work with the third years and help with their project.

2. To create idents to be broadcast for Rave Live

3. To find an external client and do a piece able to be broadcast such as an advert for them.

I have decided to go with the Idents, and seen as we have to work in a pair or a three, I am going to work with Rochelle in a team of Two.

Rave Live Animation Brief

Project Title

Rave Live Channel Idents

Unit Title

Animation

Unit Introduction

This unit is all about the impact an ident has within a brand. Rave Live is asking you to design and create idents for their branding that help express the logo the best it can. The idents of Rave Live help the brands identity and give one of the strongest impact of all the branding aspects.

The consideration of your client and audience will be of most important.

Project Brief

This project is very exciting. It is an amazing opportunity to show off your skills at a professional level to people from the industries. Your work could be chosen and shown at the event where it will be played to thousands of people.

The core brand values of Rave Live 2010 are Transformation, Collaboration and Pioneer. These values have to be considered in your design ideas.

This brief asks you to create animated idents for Rave Live One and Rave Live Two. You are to design either a short logo ident of 2-3 seconds max or a longer channel ident between 10-12 seconds max. There should be a 3 seconds hold at the end of each short animation and logo ident and each ident has to have the capability to play on a continuous loop.

Overall we will need 10 animated shorts and 8 idents, which will be 4 for each channel ident.

Logo idents will be used on the Rave Live website and the event. Channel idents will be used as part of the channels identity where they will be played before and in-between programmes.

Please collaborate as a course and ensure that there is an even amount of animated shorts and channel idents so that we have a variety. All of the idents will be used either at the event or on our website. You may either work in teams or individually.

The Rave Live channel logos will be emailed to your tutor who will forward them to you. They will be illustrator files for your editing use. Rave Lives’ branding manual will also be send to you as there are strict rules and guidelines to follow, e.g. the shape and colour of the logo must never be changed.

Idents should be saved as a .MOV as a Quick-time file.

Submission Criteria

You must submit your files in this format:

1280x720, 25fps, best quality animation codec, automatic key frames, unchecked audio as audio will be made to fit your idents, .MOV file

Key Dates

Formative Assessment Friday 26 March

Storyboards need to be seen after the first week of next term, along with everybody’s name and what group you have worked in.

Formative Assessment Monday 5 April

Summative Assessment Thursday 22 April

Idents should be saved as a .MOV as a Quick-time file and should be saved in the Public Folder we will create for you.

Industry exercises 3 - Brief

Aims of the Unit

• To enable students to initiate, plan, and complete complex team projects.
• To enable students to work to broadcast standards of quality.
• To provide experience of establishing and developing team project schedules and tracking progress towards project completion.

To enable students to demonstrate and promote the range and quality of their animation skills through the production of a show-reel.

Learning Outcomes

Knowledge and Understanding A1: Have a critical understanding of the range of techniques and skills underpinning animation workflows as they apply to broadcast media. Values and Attitudes B1: The ability to initiate a team animation project, and realise it independently, to broadcast standards. Skills (Cognitive and Intellectual) C1: Critically locate their work in terms of its creative and artistic merits in relation to contemporary animation practice and the broadcast media. Skills (Subject Specific/Professional) D1: Consistently apply animation skills and techniques appropriate to the standard expected for an entrant to professional animation or visualisation Skills (Transferable) E1: The ability to analyse, evaluate, and improve team performance while working within that team.